Online Marketing Strategies
PPC (Pay Per Click)
PPC is where you pay a search engine (such as Google) to appear at the top of their search results for various “keywords” such as “plumber auckland”. Everytime somebody clicks your advert at the top of Google or Yahoo etc you are charged for the click.
The great thing about Google Adword is that they offer excellent “keyword tools” for quickly and accurately identifying needs and demands – potential markets – within varying demographics AND geographically.
Join The Google Adwords Program Today – Click Here!
Or contact us for a further one on one consultation about different types of PPC programs available to meet any budget.
On Page Content SEO
This is an art of building “keyword specific” content/words/images/links and pages for your website. So you may target “discount diamonds” as a keyword and then build/SEO your website and/or pages around the subject of “discount diamonds” as much as possible using the words, images & links related to “discount diamonds”. Search engines such as Google are constantly “scanning” websites to check the “quality” of what is written and presented on the pages of your website. If the information is broken down nicely, categorised well, then it is more likely Google will “rank” your website/page highly and send more visitors to your website when they are looking for those targeted keywords.